GM Kills Buick Vue SUV before it's (Re)Born after Negative Feedback

Only two weeks after announcing the rebirth of the Saturn Vue as a Buick that would also be offered as a plug-in hybrid, General Motors revealed that the compact SUV has been canned. The news was broken by GM's Vice Chairman Tom Stephens on Wednesday in a posting on the company's official blog. Stephens said that GM decided to cancel plans for the rebadged Vue after negative feedback about the vehicle from employees, potential customers, dealers, media and analysts at a recent preview in Michigan.

"The Buick crossover we showed received consistent feedback from large parts of all the audiences that it didn't fit the premium characteristics that customers have come to expect from Buick," said Stephens.

"We were all struck by the consistency of the criticism of the compact crossover. And what we decided to do in response is a good example of the essence of the new General Motors… acting quickly, and boldly, and listening to feedback from customers, employees, dealers, media and just about anyone else with an opinion."

Buick's version of the Saturn Vue was scheduled to be launched into the market with a 2.4-liter direct-injection four-pot and a 3.0-liter direct-injection V6 in late 2010, followed in 2011 by a plug-in hybrid model featuring a 3.6-liter flex-fuel V6 and two electric motors.

Stephens said that the "important" plug-in hybrid technology of the Vue would be applied to another vehicle "at no delay", with more details to be released in the very near future।

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