BMW profit decreased 89%

Luxury car manufacturers the world's largest gall to declare the amount reduced profits in 2008, only reached 330 million euros, lower than predicted by analysts is 1.02 billion euros.

Most manufacturers are affected by economic degradation. In America, BMW 37% lost sales, the lowest level within 28 years. In Europe, the BMW's, sales in 2008 decreased 27%. Turnover last year led to only 53.2 billion euros, 5% compared with the year 2007 with total sales (including Rolls-Royce and Mini) 1,439,918 units.

BMW recently booted a long-term plan called "number one", focusing on the costs and optimize production. This plan also includes changes in U.S. strategy, focusing on profitability rather than sales, to control bad debts and risks related to business financial services offered by the employer.

Previously, exchange documents with Automotive News Europe, analysts said Jürgen Pieper is situated in the village of risk will be a carrier owned or private family companies. Such as BMW now has 46.6% shares stand Quandt family name. Similarly, Peugeot-Citroen is in the family Peugeot with 30%. When reduced falling market, it could be the boss of this stock will sell for large corporations to protect their assets.

CEO Norbert Reithofer BMW alert each company is in "crisis in history."

Related Posts