Tuesday, March 31, 2009

Mazda CX-7 Facelift


The facelift version of Mazda’s popular sports crossover SUV, the CX-7, features the premiere of its first diesel variant. After a successful launch in North America in 2006, sales were expanded to include Japan and Europe in 2007. Two years later, total sales have surpassed 165,000 units (as of December 2008) and the CX-7 has won more than 10 global automobile awards.

In developing the facelift CX-7, Mazda focused on delivering a car that is even more representative of the Mazda brand. It has an enhanced balance of styling, dynamics and affordability for even more global appeal, and stays true to Mazda’s ‘Sustainable Zoom-Zoom’ plan, which aims to harmonize driving pleasure with environmental and safety features.

To address strong demand in Europe for a clean-running diesel with high fuel-efficiency, the Mazda CX-7 SUV facelift has a next-generation MZR-CD 2.2-litre turbo diesel including a selective catalytic reduction (SCR) system designed exclusively for the European market. It delivers a generous 400 Nm of torque to the road using Active Torque-Split All-Wheel Drive (AWD) system and joins the already well-known, high performance 2.3 litre DISI Turbo petrol engine in the line-up. And for the first time ever, Mazda’s sports crossover SUV gets a Rear Vehicle Monitoring (RVM) system and an Emergency Stop Signal (ESS) for even more active safety.

“I believe the new CX-7 is ideally positioned to compete around the world as a sustainable crossover SUV that’s a joy to own and to drive,” says Programme Manager Masashi Otsuka. “It moves away from the North American development and marketing focus of the current CX-7 and creates a true global model. Consequently, it was vital to adopt better powertrain technologies – for example a diesel engine – and raise interior and exterior quality in ways that reflect the tastes of customers around the world, thereby giving the facelifted CX-7 a competitive position in diverse markets.”

Design – Refined for a Clearer Premium Identity

The exterior design of the facelift is based on the athletic styling of the original CX-7, pushing further the sports crossover SUV design, while incorporating enhancements that more clearly communicate a premium identity and give it a more refined character. The CX-7 facelift’s new front end, detailing and high build quality on the outside take the original model’s advanced and emotional styling to the next level, while new materials and forms on the inside give the cabin a more premium look and feel.
Source: automobilesreview

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