2009 Kia Rondo, Sedona and Rio win Consumer Guide Automotive Awards

- Vehicles chosen for Quality, Value, Convenience and Style
- 2009 Kia Rondo wins "Best Buy" award for best value in class
- Kia Sedona and Rio both win "Recommended" awards for their strong balance of features and value

(SEOUL) November 25, 2008 -- Already recipients of numerous awards and accolades, three 2009 Kia Motors vehicles won "Best Buy" or "Recommended" awards from Consumer Guide. The value-laden Rondo CUV (known as 'Carens' in some markets) was marked as a "Best Buy" while the Rio sub-compact sedan/hatchback and Sedona minivan (known as 'Carnival' in other markets) were named as "Recommended" vehicles by the prestigious automotive guide. The "Best Buy" award is given to vehicles representing the finest balance of attributes and price within their classes and for being the best choices for consumers.

"We are pleased but not surprised to have our vehicles recognized yet again," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Having three of our vehicles named by Consumer Guide Automotive reflects Kia Motors' commitment to offering consumers value-minded and comfortable vehicles with outstanding quality and safety features."

Consumer Guide Automotive highlighted Rondo's outstanding value, well-structured and roomy interior, comfortable ride and exceptional safety features including antilock brakes, traction control and front and side curtain airbags. Sedona and Rio both were recognized for the value provided by their outstanding safety features and standard equipment packages.

Since 1967, Consumer Guide's editorial team has used a comprehensive evaluation process based on factors that matter most to car buyers, such as price, features, performance, accommodations, fuel economy, reliability records and resale value, to arrive at their annual list of winners. Consumer Guide Automotive is the leading publisher of authoritative, objective new and used car reviews designed to make car buying easier for consumers.

Editors' note: Standard equipment based on U.S. model and may vary depending on country.


Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

Source: Kiamotor

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