Honda is the manufacturer pioneered the movement to reduce costs to cope with crisis. If no benefit, this manufacturer is ready to reject many events that do not like the others. This is also the manufacturer Japan first declared not to join the Frankfurt Motorshow, taking place on May 9 this year.
Instead of dumping money into the exhibition, will be for investment research to develop clean technologies, to expand research battery fuel, launch hybrid car multicolor save fuel and introducing academies "Honda Academy" to improve quality and customer service.
According to experts, the decision by Honda can be pulled by the client. Before that, many manufacturers such as Germany Mercedes, BMW, Audi also said that will not attend the 2009 Tokyo Motorshow in Japan on May 10.
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