Kia cee'd tops C-segment in UK's Driver Power survey

- Kia cee'd ranked 6th best model overall
- More than 21,000 drivers attest to cee'd's overall quality, reliability and performance
- Outperforms and outranks its closest competitor, Volkswagen Golf

(SEOUL) April 15, 2009 - Kia Motors today announced that its cee'd ranked in first place in the Driver Power's Compact Family category to beat out Volkswagen, Toyota, Fiat and other notable competitors in the segment. Driver Power is Auto Express's car owner reliability and satisfaction survey which presents the frank and honest views of drivers in the UK.

"The fact that the Kia cee'd beat the Volkswagen Golf is one of the most significant results in Driver Power's history," said David Johns, Editor-in-Chief of Auto Express, on announcing the debut performance of the Kia cee'd in the independent Driver Power survey.

In its Driver Power debut, cee'd jumped straight into the top ten and is ranked as the 6th best model overall. Highest ranked in the C-segment class, Kia cee'd's closest rival, the Volkswagen Golf, found itself in 22nd place overall.

David Johns added, "Kia's class-topping result in Driver Power is proof of how far its cars have come in terms of quality and reliability, as well as image." The cee'd result is underlined by an improved performance in the manufacturer's ranking which sees Kia ranked as 12th overall this year, a jump of two places on last year's result.

The independent annual Driver Power survey was carried out by Auto Express, in conjunction with the Daily Telegraph, and measured the views of over 21,400 new car drivers across the UK. The cars they drive are scrutinised and scored on their performance in a number of key areas, including practicality, build quality, reliability, and running costs.

Paul Philpott, Managing Director, Kia Motors (UK) Ltd., said, "What a debut! Kia has come a long way and these results underline our belief in the design, quality and value of our products. But don't take our word, our customers are doing the talking through the Driver Power survey.

"Yes, you can pay more for a Volkswagen Golf, but these results ask why. The Kia cee'd has dynamic design, high build quality and frugal engines, all backed by a seven-year 100,000 mile warranty and all for much less."

Editor's notes: Warranty availability based on cee'd in the UK market and may vary depending on country.
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Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

Source: Kiamotor

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