Porsche gets Personal with Panamera: New Customization Options

As with the rest of its range, Porsche is giving Panamera buyers the option to customize their car with the launch of a new personalization program that comprises of unique exterior and interior features and components fitted straight at the factory or later by the dealer. For the Panamera's cabin, customers can choose from a variety of options including a full leather treatment, special wood, aluminum or carbon decorative trims, unique instrument faces in different colors and even embossed Porsche logo on the front and rear headrests.

Other highlights of the individual program include a cooling box with a capacity of 10.5 liters positioned between the two single seats at the rear that comes with two special glasses bearing the Porsche logo, a complete set of cases and bags tailored to the luggage compartment, a 12 V cooling bag and a rear-end bicycle rack made of aluminum and finished in matt black.

Porsche customers can also enhance the Panamera's exterior with body-colored parts such as the air intake grids at the front, the air outlet grids in the car's wings behind the front wheels and the rear panel and diffuser as well as a special wheel and tyre combination for summer and winter driving ranging in size from 18 to 20 inches.

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