Toyota Releases Pricing on New 4Runner SUV and 2010MY Cars

Just one day after the presentation of the all-new 2010 4Runner, Toyota released pricing on its truck-based SUV model as well as on four more 2010 model year vehicles including the Land Cruiser, Venza, Prius and Tacoma pickup truck. MSRPs for the new 4Runner (including an $800 destination fee) range from $28,300 for the two-wheel drive SR5 grade with a 157HP 2.7-liter four pot to $40,600 for the Limited grade 4x4 with a 270HP 4.0-liter V6. Toyota said that the V6 4Runners will begin arriving at dealerships in late October or early November, while the 4-cylinder SR-5 will go on sale in early January 2010.

As for the rest of the range, the 2010MY Venza crossover-thingamajig, which will begin arriving at dealerships in early November, carries a base MSRP (including a $750 destination charge) that ranges from $27,025 for the four-cylinder, front-wheel-drive model to $29,550 for the all-wheel-drive V6. That comes to an increase of $300, or an average of 1.1 percent over the 2009MY cars.

For 2010, the Venza adds a USB port for iPod connectivity, hands-free phone capability and music streaming via Bluetooth wireless technology as standard equipment on all audio systems.

Expected to arrive at Toyota dealerships in late October, the 2010 Land Cruiser will start from $66,770 (including destination fees), an increase of $1,215, or 1.9 percent over the 2009MY. Changes for the 2010MY include an upgraded audio system that adds a standard USB port for iPod connectivity, Bluetooth wireless technology, grey factory privacy glass tint to the rear hatch and rain-sensing windshield wipers.

While the 2010MY doesn't bring any upgrades for the Tacoma pickup truck, Toyota has announced a price adjustment increase of $175, or an average of 0.8 percent effective on November 2, 2009. MSRP's (including destination charges) range from $16,145 for the Regular Cab four-cylinder 4x2 with a five-speed manual transmission to $28,050 for the Double Cab long bed 4x4 V6 with a five-speed automatic.

Finally, Toyota has increased the base MSRP on the 2010 Prius II, III, IV and IV models that will begin arriving in late October by $400, or an average of 1.6 percent. Prices, again including destination fees, range from $23,150 for the Prius I model to $28,420 for the range-topping Prius V.

Toyota said that pricing for the Prius I model, which will be made available in limited numbers to fleet buyers, will remain unchanged at $21,750.

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